Recently Bitly published a blog post reporting evidence which concluded the average half life of a Tweet was 2.8 hours. This highlights the importance of considering when you post, the achieve maximum effect. It is best to publish when the largest portion of your audience is online and primed to listen.
Fortunately Bitly also published some visualisations which illustrate over a week which times are the most effective to post and get viral effect on Facebook and Twitter. These two reports combined should help to guide and inform you as to broadly when is best to Tweet and post Facebook updates.
However, you must always consider your audience and their habits. These statistics are for USA and across all sectors. They are starting point. Ensure you always use measuement tools, like Bit.ly stats to indetify when your specific targets are active, to refine your social campaigns accordingly.
I often find myself invited to business breakfasts and networking events. As an attendee I often feel organisers miss obvious opportunities to engage with their (potential) audience via social media.
Here is a list of ways you could consider employing social media to help build interest around your event on Twitter. Most of the tweets can be planned and scheduled so come the day of the event you can concentrate on the real world delivery.
Warm up campaign
- Tweet about the event with links to more information
- Days before, announce the #hashtag
- Ask if people are coming - temp them to mention your event to their followers (build your audience
Day of the event
- Tweet helpful information about how to find the venue
- Ask your speakers to reiterate the #hashtag
- Track your #hashtag, Engage with the audience, @reply to their tweets
- Announce the speakers Twitter accounts so audience can connect
- Tweet a link to published versions of the slides, supporting documents and further reading
- Favourite or retweet positive mentions, audience generated photos
- Live tweet or schedule (using Hootesuite or similar) quotes from the slide decks
- Consider using a #hashtag for questions since each tweet leads to reaching the followers of your audience
After the event
- Thank people for coming
- RT and favourite positive mentions
- Respond to questions
Use a url shortener like bit.ly to evaluate the effectiveness of your messaging so you can improve for next time.