If you start a tweet with @username, it’s a reply

I've seen so many "official" brand Twitter accounts do this. If your tweet looks like the following one, only the individual will see it, not all your followers.

@pdjohnson is doing a QA session today, use the #AskPaul hashtag to pose a question

An interesting note on the above @reply is that "mutual followers" (people who follow you both) also see the @reply so they may join the conversation.

With a subtle change you can send the tweet to all your followers ...

.@pdjohnson is doing a QA session today, use the #AskPaul hashtag to pose a question

NOTE the . (period) at the start. It's as simple as that.

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